Insurers’ interest in data mining will only grow, says Kevin Pledge, the boss of Insight Decision Solutions, an underwriting-technology consultancy based near Toronto…. Insurance firms will also analyse grocery purchases for clues about policyholders, he predicts. But that raises some sticky questions about privacy. Mr Pledge himself has begun to forgo his supermarket loyalty-card discount on junk food and pay for his burgers in cash. Promising as data mining is, much will depend on how regulators, and consumers, react.

Scare Quote for your Saturday – http://www.techdirt.com/articles/20120619/04094319383/data-mining-exec-pays-burgers-cash-to-keep-his-insurance-company-knowing-his-bad-diet-habits.shtml