On Vox: Man, I wondered why the theatre was so full

Prior to the Transformers (2007) screening on July 3rd, 2007 at in Eugene, Oregon,
mc chris announced that his albums would no longer be available for
purchase on major markets, such as iTunes or his own web site, making
them exclusively available at his concerts. He went on to say, “Pirate
that shit,” encouraging his fans to pirate, burn, or download his music
and give it to their friends to help spread mc chris’ popularity to
increase future record sales and his popularity.

From: wikipedia

The line for Transformers was huge, and it was for a later show.  I was wondering why there were so many Nerds waiting to get into a movie they could have gotten into hours earlier.  Now it all makes sense.

Originally posted on nitemayr.vox.com