Big Red Continues to Slash and Burn

Rogers has brought down the axe on yet another CityTV mailstay, Ed the Sock is out:

In another move that signals changes at Citytv, Ed and Red’s Night Party is being cancelled as of Aug. 31, but according to the man behind the incorrigible sock puppet, Ed the Sock is far from dead.

“There’s no ill will. Things change,” said Steve Kerzner, Ed’s voice and creator. “We just don’t really fit, I guess, as presently constituted, with what they wanted to do with the channel.”

Kerzner says he was told that Citytv’s new corporate parent, Rogers, would like to attract more female viewers. He also says that he’s been feeling restless and wants to branch out and do more than just the late night show.

Toronto Star: Rogers to Ed: Put a sock in it

“In order to fit with where they’re taking the channel, the show (most recently titled Ed and Red’s Night Party) would have to change, and it would have seemed to be selling out. Better to make a new show than alter the one everybody seemed to love.”

London Free Press: Ed the Sock gets the boot from CityTV

At least the headlines weren’t deliberatly false here, just the writers or copy editors working through their foot and sock puns. (“Darn it, Ed the Sock losing his CITY-TV comedy show“)

This is of course after Peter Silverman was given the unceremonious heave-ho and Speaker’s Corner got the axe, Rogers Management seem determined to put the past of CityTV behined them; which suits Big Red fine, but it does little to generate Goodwill in the community.  It’s a safe bet that CityTV will no longer be “everywhere” very soon too.  I know, change is inevitable; but wathcing CityTV become “Roger’s TV” has not been the most pleasant experience.

Call me when Breakfast TV becomes “Morning with Rogers”.